online (Powley et al., 2004). Bai et al. (2008)
and Law et al. (2008) suggested that website
quality, measured by usability and functionality
dimensions, had an indirect influence on pur-
chase intentions Inflatable Games For Sale through customer satisfaction.
Lin, Jones, and Westwood (2009) noted that the
use of pictures and the presence of contact infor-
mation on travel websites reduced the perceived
risk of online travel purchase by Taiwanese con-
sumers. Regardless of the importance of website
design on consumers online behavior, Wong and
Law(2005) foundthat pricewasmoreimportant
than web features when booking hotel rooms